About us
Beloven is a small studio in Mumbai.
We make a card you can hold and a story you can only reach by holding it. Tap a Beloven card against a phone and it opens a private website built for one couple — their letter, their photographs, their song, the dates only they would recognise. No app to install, no account to make, nothing for the person receiving it to figure out.
What we actually sell
One product in three editions. Classic (₹999) is an archival acrylic card. Metal (₹2,499) is anodized and engraved, and includes hosting for the life of the card. Bespoke (From ₹4,999) is a commission: you describe what you imagine and we design the card and its story world by hand, with nothing made until you approve it.
Prices are in Indian rupees and include GST. We ship within India.
How the work is done
A real person reads every story before it is made. That is not a service promise so much as a constraint we have chosen: these are gifts for anniversaries, proposals and apologies, and a typo in someone’s name is not a small thing. You write the story, we build the preview, and you approve it before anything is printed or charged. Payment is always the last step.
Seven story worlds are available for Classic and Metal — each one is a different experience, not a colour swap. Bespoke worlds are drawn from scratch.
About the name
Beloven is meant to be read the way it sounds — close to beloved. It is worth saying plainly that belovenis also an ordinary Dutch verb meaning “to promise”, and that there are unrelated organisations elsewhere in the world using the same word. We are not any of them. Beloven the keepsake brand is based in Mumbai, Maharashtra, and lives at beloven.store.
Privacy is the product
A story page is not indexed by search engines unless its owner opts in, photographs are served through time-limited private links, and a buyer can put a passcode on a story so the card asks for a shared secret before it opens. We do not train anything on your story, and the optional writing helper is off unless you switch it on — the details are in our privacy policy.
Talk to a person
There is no support queue to escalate through. Write to us on the contact page — email, WhatsApp or Instagram — and a person replies, usually within a day. If you have lost the private link to a story you already started, the orders page will email you a fresh one.